The True Story of a Bogus Blog

Hunter College students in New York couldn’t miss the poster plastered around the Upper East Side campus. Reading “MISSING — $500 reward!!” it was accompanied by a photo of a young, blonde, Heidi Cee, pleading for the return of her lost Coach bag.

Tear-off tabs listed Cee’s phone number, blog, MySpace page and Facebook profile. Visitors to the blog (encounterheidi.blogspot. com), which drew more than 15,000 hits after the posters went up, learned that the bag was a gift from an ex-boyfriend serving in Iraq.

One day, Cee blogged that another student had returned the bag.

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