NEW YORK The Tribune Co. has launched The Syndicate, which it describes as "a new online multimedia content marketplace bringing the latest news, lifestyle stories and sports reports to visitors of Tribune Co.’s television and newspaper Web sites."
According to the company: "Web site visitors now can learn about the topics they care about -- news, business and entertainment -- through interactive elements such as videos, photos, graphics, trivia and quizzes."
The content comes from Tribune’s 23 television stations and newspaper Web sites, 17 TV stations owned by Local TV, and various outside entities.
“Our mission is to super-serve our Web site visitors around the clock,” said Andy Friedman, vp, interactive content for Tribune Interactive. “We know our visitors want information that they can read and view. With The Syndicate, we keep our visitors current on what matters to them, complementing what they read with what they watch and vice versa.”
Web site visitors can access multimedia content related to current issues, such as health, green living, cars, real estate and careers. Videos relating to special events, such as holidays, also will be featured. Local markets can customize the material to better serve their visitors.
