Tribal Fusion Puts Video in Display Ad Space
Online ad network Tribal Fusion has begun testing a new technology platform, Firefly Video, designed to distribute video ads within any display placement unit. Those ads expand to cover an entire Web page once users interact with them.
Tribal is already rolling out campaigns using Firefly technology for brands such as Hyundai, Dannon, Procter & Gamble’s Tampax, Nissan and Haagen Dazs. In one case, a campaign implemented by Starcom generated more than 60,000 prospects in just a few weeks, according to officials.
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