Travelers Geo-Targets Golf Fans With Mobile Ads

Insurance brand teams with Weather Channel for an effort through this weekend.

Since there’s a chance of rain in the forecast, pro golf fans in Cromwell, CT this weekend will likely stare down at their Web-enabled handheld devices between intermittent peeks at the sky while discerning if their umbrella will soon be needed. And if they use The Weather Channel’s app, they’ll be greeted by Travelers’ trademark red umbrella logo via a geo-targeted promotion. Compared to the glut of sports advertising that generally disrupts the action, the effort almost smacks of a little serendipity.

Indeed, the insurance brand looks to add some digital zing to a sizable integrated effort centering on the Travelers Championship, a PGA Tour event that runs through Sunday.

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