Trade Groups Craft Web Ad Guidelines
NEW YORK Internet advertising could look and feel a whole lot different in 2010.
Looking to get out in front of potential regulation from the U.S. Government, a consortium of marketing and media trade organizations has unveiled a set of self-regulatory principles for behavioral targeting. Among other things, the rules call for nearly every Internet ad that uses consumer data to clearly identify that it does so — either via a universal logo or associated Web link.
The
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