Total Beauty Absorbs LimeLife.com
Total Beauty Media, which operates the women’s service/consumer product review site TotalBeauty.com, has acquired LimeLife.com, a lifestyle and celebrity news site. Terms of the were not disclosed.
As part of the deal, Total Beauty has also secured LimeLife’s MySnaps, a digital tool that allows users to save product images as they surf and shop on the Web.
Total Beauty launched in 2007. Besides its core Web site, the company owns complementary venues BeautyRiot, KateLuxe and ModernMan, and also manages the Total Beauty Media Network.
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