Top NFC Mobile Marketing Firms Form Alliance
The three firms each cover a global region
Until now, most of the buzz surrounding NFC (near field communication) technology has focused on its use in mobile wallets or payment systems. But that’s hardly the limit of NFC’s potential—and three of the world’s leaders in the field are teaming up to get the message out.
Today, three top NFC firms—Blue Bite, which covers America; Proxama in Europe, the Middle East, and Africa; and Tapit in Asia and the Pacific—announced that they are forming a global alliance to help promote the technology as a marketing tool.
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