Top 10 Branded Videos: Microsoft's HoloLens Re-envisions Augmented Reality

Holograms grab online attention

Microsoft's new HoloLens technology may seem a bit too Minority Report-like for some, but a YouTube video describing how it works built some major buzz in the past week.

Microsoft's debut of HoloLens—its attempt to break into the virtual reality space—set Twitter and the media on fire last week. Attached to all of that chatter was a two-minute video on Microsoft's YouTube page showing how its technology works, nabbing the No. 1 spot on this week's Adweek/VidIQ top 10 branded video chart.

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