Toyota hopes its latest campaign touting hybrid and electric cars will get you thinking differently about the technology's long-term impact.
The global "Toyota Dominoes" spot makes its second appearance on this week's Adweek/VidIQ top 10 branded video chart with a fun minute-long spot that flips game pieces so they stand straight in a row instead of flopping over.
Individually, the dominoes represent the incremental impact electric cars have on the environment. But collectively, the ad gives a broad look at how small changes can add up to a greater cause.
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