Getting people to put down their smartphones for a few minutes is a tough mandate these days, especially for advertisers trying to win over consumers' short attention spans. So it's interesting that Coca-Cola topped this week's Adweek/VidIQ top branded video chart with a YouTube video encouraging people to unplug from technology.
Coke's cute two-minute video, "Stop Phubbing Around," encourages people to get more social in real life by turning online parlance on its head. (Phubbing means to snub someone by looking at your phone.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in