TiVo, Amazon Team Up
NEW YORK The old-fashioned tradition of shopping from your TV set got a booster shot Tuesday when Amazon said it had teamed with TiVo to make the practice easier than ever.
The companies said TiVo subscribers can use their remote controls for the so-called Product Purchase feature to buy from Amazon products they see promoted on TV shows or commercials.
TiVo — which transformed TV commercials skipping into an art form — has been trying to prove its worth to advertisers through several initiatives that include interactive ads, but its Amazon approach is the most direct yet.
TiVo thinks it has a hit on its hands because it solves the problem of having to be distracted from a TV show to buy a product.
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