Tinder's Twitter 'Meltdown' Appears to Have Been a Planned PR Stunt

BuzzFeed writer says she was tipped off in advance

Tinder threw a very public tantrum on Twitter last night, and it's roundly being described as a cringeworthy meltdown. But was it really posted in a fit of passion, or was the whole thing planned?

The 30-tweet rant was meant for Vanity Fair writer Nancy Jo Sales, whose feature "Tinder and the Dawn of the Dating Apocalypse"—which paints a rather bleak picture of young dating in lower Manhattan—was published last week. In Sales' reporting, her sources pointed to the app and the part it has played in the disappointment of single life today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in