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'Time Out New York' Makes Digital Push

Launches new iPad, iPhone apps

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Time Out New York is ready to swell its digital presence with new iPhone and iPad apps, the magazine announced today, also unveiling a redesigned website and an online e-commerce business, altogether Time Out’s biggest initiative to date on the mobile and Web front.

The iPad app, sponsored by MasterCard (which previously partnered with the mag), will suggest listings via interest-based personalization algorithms developed by LikeCube, a recent Time Out acquisition. Rather than highlighting nearby places and events, the iPad app is designed for an at-home browsing experience, said Time Out’s head of revenue, Marisa Farina.

However, the iPhone app will geolocate and provide on-the-go info. An Android version will follow in the coming weeks.

Time Out already had an iPhone app, but Farina said this one comes with new content and is "much more stimulating."

Time Out’s website was redesigned to be more searchable, and now features an expanded Offers & Experiences daily deals platform as well as a new e-commerce feature that allows visitors to make reservations for restaurants through OpenTable and buy tickets to listed events (Time Out will get a cut of the proceeds, and in some cases, will recieve ticket allocations). “It will be a sought-after partnership for venues because they know that the consumer that comes to our website is already poised to make a purchasing decision—so as opposed to just planning their evening, the consumer can now solidify their plans,” said Farina.