Tiger Woods' Return Drives CBS Traffic Numbers
Tiger Woods return to the links proved nearly as popular as Butler vs. Duke—on the Web.
Masters Live, CBS’ live streaming of select holes from the 2010 Masters Championship golf tournament, drew 556,090 unique users on Thursday (Apr. 8), as fans logged on from the office to catch their first glimpse of the freshly rehabbed golfer. That figure represents a 133 percent increase compared to the 239,000-plus viewers who streamed part of the Masters last year—and is just short of the 575,000 fans who streamed the NCAA mens basketball championship game on Monday (Apr.
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