Thomas O'Regan, longtime sales chief at TheStreet.com, has been named chief revenue officer at Martini Media, which specializes in reaching an affluent demographic.
O'Regan, most recently vp of ad sales at TheStreet.com, logged 13 years with the company, dating back to its dot-com boom heyday. While O’Regan’s departure was said to be unrelated, TheStreet has recently gone through major changes, including a round of layoffs and the installation of new CEO Elisabeth DeMarse.
At Martini, O’Regan will focus on steering the four-year-old company to profitability. While the online ad network space is beyond overcrowded at this point, Martini’s specialized approach—its thousand-plus partners sites are geared for a money crowd—helps it stand out. Last December, the company announced it had raised $13 million in funding, which it plans to put toward targeting technology and analytics, according to TechCrunch.
"We're excited for Tom to come to Martini because of his unique insight and experience in specific industry verticals," said Martini Skip Brand in a statement. “His recognized industry leadership and business savvy will undoubtedly help us scale our business in areas that are a logical next step for the company."