TheStreet Does Deal With Bundle | Adweek TheStreet Does Deal With Bundle | Adweek
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TheStreet Does Deal With Bundle

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TheStreet.com has entered into a content licensing pact with Bundle, an upstart personal finance information and community site backed by Citigroup, Microsoft and Morningstar.

The new deal will see TheStreet and sister property MainStreet providing editorial content and multimedia tools to Bundle, which enables users to manage multiple financial accounts while accessing data on personal savings and investment trends.

The in-beta property also includes social media elements, as users can connect and potentially compare tactics with other investors of a similar ilk via Bundle.

As part of the partnership, some content from TheStreet will also be distributed on several Bundle partner sites, such as MSN Money. In addition, the two venues have also agreed on cross-promotions.

Bundle’s pact with TheStreet follows similar recent content partnerships with Newsweek and Nightly Business Report.