ListenFirst is looking into which Team USA Olympic athletes are generating the most social engagement on a weekly basis exclusively for Adweek. We had the data-analytics company examine which 10 players accounted for the most buzz across platforms from Aug. 1 to Aug. 7 to kick off our three-part coverage, which will appear on Mondays until the Summer Games conclude.
ListenFirst's digital engagement rating, or DER, is a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube.
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