ThePostGame Will Partner With WPP's New Sports Entertainment Business

The goal? More branded videos

ThePostGame, a 4-year-old digital media property that reaches roughly 40 million people per month, is set to make a few major announcements. First up will be a sales and marketing partnership with WPP's new entertainment, sports and partnership business, ESP Properties.

ThePostGame has already produced more than 250 original editorial series, underwritten by advertisers. Toyota, Citi, Ford, Gillette, Exxon Mobil, Samsung, Scottrade, Macy's, BP and the U.S. Postal Service are among the brands that have worked with TPG in the past.

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