TGI Fridays will try to lure Twitter users with chicken wings during Valentine's Day week into becoming part of its following, which currently totals 63,100 on the social media platform.
In an effort running Feb. 10 through Feb. 14, consumers can win a $15 gift card toward a plate of wings by following @tgifridays and tweeting #thankswingman. The first 500 men or women to complete those actions win a card.
A brand spokesperson said the effort will be supported by Promoted Tweets before Valentine's Day.
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