In an effort running Feb. 10 through Feb. 14, consumers can win a $15 gift card toward a plate of wings by following @tgifridays and tweeting #thankswingman. The first 500 men or women to complete those actions win a card.
A brand spokesperson said the effort will be supported by Promoted Tweets before Valentine's Day. The initiative takes aim at singles—in parties of two, as it often happens—going out on the town and looking for romance.
Nothing says 'I love you wingman' quite like a plate of wings. Next week we'll make it happen #thankswingman— TGI Fridays (@TGIFridays) February 4, 2014
Expect to see other social media brand plays around the lovers' holiday.
For instance, Rain Forest Films' About Last Night is already buying Promoted Tweets for "Valentine's Day" search results on Twitter. The romantic comedy premieres nationwide next Thursday.