iVillage is going hard after the exploding Hispanic-American Web audience.
The NBCUniversal-owned women's lifestyle site is joining forces with its corporate sister Telemundo and with the launch of iVillage Mujer de Hoy. The new Hispanic-female-aimed site will live on Telemundo.com.
According to a joint release, the new platform aims to "fill a void for 16 million digitally savvy Latinas who seek solutions and advice through a Hispanic lens."
For iVillage, the expansion into an Hispanic marketplace represents an enormous growth opportunity.
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