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Taylor Swift Channels Kendrick Lamar and Instagram Goes Crazy

The red-hot singer's brand sizzles via social too

Taylor takes over with social video.

In between barbs with Spotify, Taylor Swift is having a pretty good time lately, namely selling millions of digital and physical copies of her new "1989" album. And her big party extends to Instagram, where she appears as the top celebrity for the first time since the Adweek/Shareablee rankings for branded Instagram videos debuted a few months ago.

Swift's 15-second clip features the pop singer lip-syncing to Kendrick Lamar's hip-hop tune, "Backseat Freestyle," including the following lyrics: "Goddamn, I feel amazing, damn I'm in the matrix. My mind is living on cloud nine and this nine is never on vacation. Start up that Maserati and vroom-vroom, I'm racing."

She's driving her car (doesn't appear to be a Maserati, though) in the video, which has garnered 864,000 likes and comments. Those consumer engagements certainly haven't hurt record sales.

The Adweek/Shareablee chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows) every week and showcases the best branded effort. Two wildcard niches are always sprinkled in, and we've chosen pro sports teams and government agencies for this week's edition.

Check out Swift and the other winning pieces of work via our multimedia infographic, where you can watch last week's top Instagram videos and see the brands' organic reach.

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