Target Tries 'Snackable' Videos

Target is hoping to make the holiday season merrier and more lucrative by integrating a series of brief Web videos into its online shopping experience.
 
The retailer is rolling out a holiday campaign on its Web site that provides gift suggestions and tools designed to make the hectic season a bit easier for customers. Along with the familiar gift checklists and calendar reminders, Target digital shop Schematic has created a series of Web video vignettes.
 
The clips, running 15-20 seconds, offer lighthearted takes on the holidays, focusing on subjects such as crazy family traditions and other assorted oddities.