Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw branded snacks towards jersey-donning party guests as they move around the living room.
Participants can compete to enter the game's "Hall Of Fame" and see their worldwide ranking online and are being encouraged to share their scores/rank on Facebook. Snack Bowl will appear on Target's mobile site home page until Feb.
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