Target, Aguilera Create Buzz Via Mobile Blogs

Target has tapped upstart mobile media publisher Snakk Media to promote its exclusive sale of the deluxe version of Christina Aguilera’s Keeps Getting Better: A Decade of Hits.

Snakk Media, which launches in beta on Monday, has signed exclusive deals with 100 top bloggers to present their posts in a mobile-friendly format. Its first destination is 310.tv where pop culture junkies can get the latest news, updated every five minutes, directly on their mobile devices.

“Every day, we did one thing often, check the blogs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in