Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co

Menu customization, content, payment and more

Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant's revamped website where consumers can customize, order and pay for their food.

Created in partnership with Deutsch L.A., the mobile e-commerce offering is part of the brand's continued work to keep its core target—millennials—interested.

Last fall, Taco Bell created its own app, Live Mas, where consumers could order and pay; the app scored the brand 3.7

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