One-Quarter of Tablet Users Report the Bathroom as a Popular Place to Log On | Adweek One-Quarter of Tablet Users Report the Bathroom as a Popular Place to Log On | Adweek
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Tablets on the Go?

More like "When you go" according to new data
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Tablets are for consumers who want content on the go, right? Wrong. When asked by Nielsen about when they use tablets, respondents' top answers were "while watching TV" and "while lying in bed." Just one in five said while commuting, making it slightly less popular than the bathroom as a venue.

I use my tablet while... % of respondents
Watching TV 70%
Lying in bed 57%
In the bathroom 25%
Commuting 20%
Source: The Nielsen Company