There’s something about owning a tablet that makes consumers want to shop online. Although only 9 percent of online shoppers have a tablet, their owners are actually likelier than their PC counterparts to make a purchase while browsing retail sites, and they’re likely to buy more, The Wall Street Journal reported.
According to Forrester Research analyst Sucharita Mulpuru, the likelihood of a shopper to make a purchase—known as the conversion rate, which is found by dividing orders by total visit—is 3 percent for shoppers using a PC, while the rate for tablet users is slightly higher, around 4 percent or 5 percent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in