In an age when technological devices can achieve rock-star status, the launch of the iPad managed to attach “mania” to the brand’s name as a popular suffix. (Try a Google search for the ungainly neologism “iPadmania” and you’ll see what I mean.)

But looking beyond the media hype, how do iPad owners and non-owners actually feel about the gadget, and what do their attitudes portend for a broader category of tablet devices? Based on polling of iPad owners and adults in general, a report from YouGov Marketing Insights takes a close look at the matter.

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