T-Mobile Taps NBA for New Web, TV Campaign

T-Mobile has launched new TV spots for its myTouch 3G phone, and has tapped National Basketball Association players Dwayne Wade and Charles Barkley as the stars of the ads.

The effort, by agencies Publicis in the West and Optimedia, which handles media buying duties, is part of the wireless carrier’s ongoing push behind the myTouch 3G. The nation’s fourth largest carrier released the phone—which uses Google’s Android operating system—in August, also backed by ads featuring celebrities like Whoopi Goldberg, Jess James and Phil Jackson of the Los Angeles Lakers.

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