T-Mobile Recruits Its Customers in Attempt to Poach from Sprint | Adweek T-Mobile Recruits Its Customers in Attempt to Poach from Sprint | Adweek
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T-Mobile Recruits Its Own Customers in Latest Attack on Rivals

Poaching from Sprint

T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year. T-Mobile’s promotion, announced today, comes two weeks after merger talks between the two companies were called off and just days after Sprint released its own incentive plan to win customers from competitor carriers.

T-Mobile said it would reward subscribers who "rescue" users from Sprint—Verizon and AT&T, too—with a free upgrade to unlimited LTE data for a year. T-Mobile customers who already have unlimited LTE would receive a $10 credit each month for a full year for converting users from other carriers.

The poached customers would get the unlimited data plan for the cost of  a lower-tier plan. T-Mobile, always quick to slam rival carriers, claimed a recent Sprint promotion benefitted refugees of AT&T and Verizon but didn't reward its customers.

"When we saw how Sprint's dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out,” T-Mobile CMO Mike Sievert said in the press release today.

This week, Sprint ended its Framily plans and began new shared data plans, similar to what some other carriers offer. For a limited time, Sprint will buy out contracts for those switching to the new plan with a prepaid credit card worth up to $350, the company said. 

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