Survey Points to App Marketing Flaws

'Incentivized downloads' don't lead to loyal users

A popular tactic for promoting smartphone apps may not actually be paying off, according to a new survey commissioned by mobile ad startup Pontiflex.

The survey, conducted by Harris Interactive, covered a range of mobile app- and ad-related topics, but the most interesting results came on the subject of "incentivized downloads," where users are offered rewards (usually virtual currency or goods) to download another app. But while that may encourage people to download your app, the vast majority won't come back.

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