Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads

Big-game campaigns piggyback college football's National Signing Day

Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today.

Marketers for Super Bowl advertiser MiO have purchased the $120,000 Promoted Trend ad slot on the Twitter homepage's left-hand side, extending the brand's "ChangeStuff" campaign. And Tide, KIA Sports, GoPro and Adobe's Marketing Cloud are running Promoted Tweets—with left-over copy from the big game—for the hashtag "#NSD," which has been a trending topic throughout Wednesday due to scores of tweet chatter around college football's National Signing Day.

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