Super Bowl fans may like their beer and nachos, but did you know they’re also interested in the finer things? With the big game coming up, ad tech company Digilant compared the demos of Super Bowl fans to fantasy football players and found that the former are more likely to have higher incomes and be foodies and avid readers. Fantasy football players are more likely to be bargain shoppers, use social media and skew Hispanic. Both groups had a similar male-female split, but with an average age of 47.2, Super Bowl fans skew older than fantasy football fans.
Infographic: Carlos Monteiro