Super Bowl Ad Drive Leads to Brand Sites
NEW YORK Do chickens make you more interested in eggs, or do eggs make you more interested in chickens — or both? Readers of a philosophical bent can mull over that question as it relates to a poll’s findings about commercials on the Super Bowl vis-a-vis the brands’ Web sites.
Determined to get their money’s worth, many of Super Sunday’s advertisers have been using pre-game Web efforts to rev up anticipatory interest in the commercials. But the process works in the other direction, too, according to a survey conducted last week for advertising/marketing/consulting firm Hanon McKendry.
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