Summit, Habbo Strike 'Twilight' Deal
The dreamiest vampires in literature and film are set to explode on another medium: virtual worlds.
Summit Entertainment, the studio behind the red-hot Twilight movie franchise, has inked a deal with Habbo, a Web-based virtual playground popular among ‘tweens and teens in over 30 countries, to cross promote the upcoming The Twilight Saga: New Moon.
Starting in November, a few weeks prior to New Moon’s Nov. 20th premiere, Habbo will roll out a New Moon–themed virtual space within its 31 virtual worlds across the globe.
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