Study Shows Car Ownership Still a Major Priority, but Phones Are Almost as Important | Adweek Study Shows Car Ownership Still a Major Priority, but Phones Are Almost as Important | Adweek
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Study Shows Car Ownership Still a Major Priority

But we love our phones almost as much as our wheels

It must be the call of the open road. In spite of the growing popularity of vehicle-sharing services like Zipcar, almost everyone surveyed by MRY in its latest auto brands study said they own or lease a car—and among brands, Ford was favorite. But more people are putting phones up on the pedestal once reserved for the original status symbol: a sweet ride.

Illustration: Carlos Monteiro

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