Study Predicts Mobile Ad Gains
NEW YORK A dramatic increase in spending on mobile advertising is on the horizon, according to a report released this week by Juniper Research.
The prediction is based on the rapid advances in mobile technology and the growing use of mobile devices.
Juniper, which is based in Hampshire, U.K., suggested that total spending on mobile advertising will increase from $1.3 billion this year to more than $7.6 billion by 2013. The report also predicted that mobile search advertising, which represents more than 34 percent of total mobile spending, will reach $445 million and will increase to $2 billion-plus by 2013.
The report highlights the opportunity in mobile search advertising for marketers as consumers increasingly search for subject matter both on- an off-portal, with a significant shift to mobile search.
Additionally,
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