Study: Internet User Adoption of DNT Hard to Predict
Internet users less conflicted about ad-supported free content
What Internet users ultimately decide to do about allowing advertisers and Web sites to track them on the Internet will set the stage for the growth or demise of behaviorally targeted advertising. But predicting what Internet users will do when more privacy controls become available is anything but clear-cut, according to a new survey conducted by Omnicom Media Group's Annalect Group.
The survey found that what Internet users say they are going to do about using a Do Not Track button and what they are currently doing about blocking tracking on the Internet, are two different things.
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