Study: Ads for Web Videos Is a Fair Trade
NEW YORK A vast majority of consumers find advertising a reasonable tradeoff for free online video content, per data from Motion, Ipsos MediaCT’s ongoing digital video tracking study.
The survey found that three out of four digital video consumers are amenable to advertising in exchange for long-form video such as TV shows and movies.
The data, collected in February, is based on the responses from 1,100 digital video users age 12 and older.
Advertising becomes less acceptable to consumers as the video content becomes shorter.
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