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Studio One, P&G to Launch 'That Spark'

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Web content distributor Studio One Networks has partnered with Procter & Gamble’s Bounty brand to launch Ideas That Spark, an original editorial package aimed at women looking to bring creativity to everyday household projects.

The ten year old Studio One produces text-based original lifestyle/service content for various advertisers which is then distributed on hundreds of sites across the Web, including 25 Fox-owned-and-operated TV station Web sites and 17 CBS O&O sites. Previously produced editorial packages include Your Baby Today, which is sponsored by Nestlé, and Driving Today, sponsored by Bridgestone USA.

Ideas That Spark consists of four content channels: Everyday Celebrations—which covers topics such as birthday parties and lunch dates,  Discover—which features ideas for family trips and dealing with work stress,  Connect—which touches on family issues,  and  Smart Living, which offers advice on saving time. Studio One has tapped Gail Belsky, the author of recently released book The List: 100 Ways to Shake Up Your Life to serve as managing editor of the Spark franchise.

Bounty is listed as Ideas That Spark’s official sponsor. In addition the brand is running banner ads which appear alongside the editorial package, which is updated weekly.