It's become standard practice during widely broadcasted social events (especially political ones) for interested persons and groups to wage a quiet social media war to grab real estate in front of an already captive audience and try to ignite that elusive viral spark. During the 2012 election cycle, the Obama campaign crafted and executed the most advanced and successful of these campaigns, with moments like its Twitter response to Clint Eastwood's empty chair speech at the RNC, which went viral before Eastwood had exited the Tampa Bay Times Forum.
Flash forward to last night's State of the Union address, and it was clear that the Obama administration's digital team has carried over many of these tactics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in