Starz Debuts Power With Video-Heavy Tweets

Challenges social network's reputation for short-form clips

Starz will debut a full-length episode of its new drama Power via Twitter tonight after posting a sneak peek that leveraged the social site's one-click video earlier today.

The 50 Cent-produced series doesn’t air until June 7, but you wouldn’t know that based on the number of digital platforms that the show will be available on leading up to the TV premiere. In addition to Twitter, Starz's mobile app, Facebook, MySpace, YouTube, Facebook, Vudu, Amazon Instant Video and Sony Entertainment Network will also distribute the content this weekend.

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