This Startup Claims to Have Cracked the Code on Measuring Branded Snapchat Photos and Video

Gnack launches platform to take influencer buying programmatic

Austin, Texas—Snapchat data is rich for marketers these days, and a startup at South by Southwest Interactive says that it's found a way for brands and creators to measure how many eyeballs their "snaps" are seen by.

This week, Austin-based Gnack is launching a mobile app and a website that matches up brands and creators to run Snapchat and Instagram influencer campaigns. For influencers, the app requires folks to sign in with their Instagram account. Then, they can add their Snapchat account, which tracks how many times their ephemeral photos and videos are opened and how many people take screenshots of the content to share with their friends. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in