This Startup Believes 'Compensation Consent' Can Save Publishers From Ad Blocking
Sourcepoint chief rethinks content offerings
CANNES, France—Ben Barokas, founder and CEO of publishing software company Sourcepoint, rode a bicycle 40 miles before kicking off his day on the French Riviera and speaking with Adweek. Hey, if you're one of the guys who's supposedly going to save the digital advertising industry from ad blockers, you can't be short on effort.
Barokas' company is only a year old, but it's garnered many broadcast and cable TV clients in the U.S.
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