Startup Asks Users Whether Ads Featuring Real Articles Work
Did this article make you want to buy something?
InPowered—a tech company that pulls in traditional editorial content from around the Web to use in display ads that link out to real articles—has launched a survey tool to measure whether a promoted news story or review actually influences how likely a reader is to purchase something.
For example, say you're looking around at thecarconnection.com. As you navigate the site, you may see an ad for a particular car model—but the ad is a snapshot of an article about that product—and it links to an actual story, not ad copy.
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