Starbucks' Pumpkin Spice Lattes Are Killing It on Instagram

Fall-themed posts boost 'likes' by 493%

Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than fall when it sells the popular pumpkin spice latte drinks.

To measure the hype (and subsequent hate) of the latte, social media analytics company Spredfast crunched a handful of stats in the week leading up to Tuesday when the drink was launched on menus.

Per the firm's findings, chatter about the drink spiked on Wednesday when at one point users fired off 5,076 tweets per minute.

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