Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify. 

This fall, the two companies are teaming up to equip all employees in Starbucks' 7,000 domestic stores with free Spotify Premium subscriptions that normally cost $10 a month—the subscriptions will ultimately power the in-store music. The coffee chain's 10 million My Starbucks Rewards loyalty members will be able to stream the playlists baristas concoct and vote for what kind of music they would like to listen to, location by location.

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