Sprint agreed to pay a record $7.5 million for violating the Federal Communications Commission's Do Not Call rules, the largest such settlement ever reached by the agency. An FCC investigation launched in 2012 found that Sprint failed to honor consumer requests to opt out of marketing messages delivered via phone and text messages.
As part of the settlement, Sprint must implement a comprehensive two-year plan to comply with the FCC's rules that includes a training program to make sure Sprint employees know how to comply with Do Not Call rules.
"We expect companies to respect the privacy of consumers who have opted out of marketing calls," said Travis LeBlanc, acting chief of the FCC's enforcement bureau. "When a consumer tells a company to stop calling or testing with promotional pitches, that request must be honored. Today's settlement leaves no question that protecting consumer privacy is a top enforcement priority."
This isn't the first time Sprint has failed to honor consumer requests to opt out of marketing phone and text messages. In 2011, Sprint paid $400,000 as part of a consent decree resolving an investigation into consumer complaints that the company had made marketing calls to consumers that asked to be placed on Sprint's internal Do Not Call list.