Sprint, NCM Ask Users to ‘R8’ Films in Triple Ad Play
As part of Sprint’s marketing for the new Palm Pre, on July 3 the company launched an interactive polling promotion called “r8 it” with National CineMedia. Running through September 10, the campaign asks moviegoers to rate movies for a chance to win free tickets for a year.
Sprint is the first advertiser to take advantage of NCM’s triple play of online, mobile and on-screen media. As part of the campaign, Sprint ads are prominently featured on the big and small screens, on NCM.com
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