Spotlight: Vivian Rosenthal

Meet the woman behind GoldRun: A successful, well-funded new-tech treasure hunt startup

Vivian Rosenthal, a marketing whiz with a master’s in architecture, has spent some 10 years churning out edgy installations, videos, and websites for clients like AT&T, Diesel, Target, and Nike as co-founder of design shop Tronic.

Now, she’s added a new line to her resume: CEO of the smartphone platform GoldRun. The startup—which landed $1.1 million in angel funding this month—uses GPS tracking to make reality a little more virtual, drawing users into treasure hunts for digital prizes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in