Vivian Rosenthal, a marketing whiz with a master’s in architecture, has spent some 10 years churning out edgy installations, videos, and websites for clients like AT&T, Diesel, Target, and Nike as co-founder of design shop Tronic.
Now, she’s added a new line to her resume: CEO of the smartphone platform GoldRun. The startup—which landed $1.1 million in angel funding this month—uses GPS tracking to make reality a little more virtual, drawing users into treasure hunts for digital prizes.
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